Exclusive partnership positions SBS Nexus Berhad as iBilik Group’s Strategic Growth & Marketing Partner, opening access to a nationwide hospitality media advertising network spanning more than 150 hotel properties, 12,000 guest rooms and over 20 advertising formats.
KUALA LUMPUR, 2nd November 2026 – SBS (Stock Name: SBS, Stock Code: 0386) has entered into an exclusive partnership with iBilik Group to commercialise third-party hotel media advertising opportunities across participating hotel properties in Malaysia.
Under the collaboration, SBS will serve as iBilik Group’s Strategic Growth & Marketing Partner, leading the sales, marketing and commercialisation of hotel media advertising opportunities, while iBilik provides access to its participating hospitality properties and in-hotel advertising inventory.
The partnership expands SBS Nexus Berhad’s media portfolio into the hospitality environment, creating a new commercial channel for brands, advertisers and agencies seeking to reach audiences across multiple hotel touchpoints.
From Hotel Space to a Nationwide Media Network
The partnership brings together the complementary strengths of both companies.
iBilik contributes its hospitality ecosystem and media inventory, while SBS contributes the commercialisation, marketing and business development capabilities needed to bring these opportunities to market.
Together, the companies aim to develop participating hotel properties into a more structured national media network for advertisers.
The network currently comprises more than 150 hotel properties, over 12,000 guest rooms and an estimated 5.5 million guest touchpoints annually, with more than 20 advertising formats available across different hotel environments.
These include opportunities across hotel entrances and exteriors, lobbies, lifts and corridors, guestrooms, digital screens and food and beverage areas.
Actual properties, inventory and placement availability are subject to confirmation based on individual campaign requirements.
Creating New Touchpoints for Brands in Malaysia
Hospitality media gives advertisers access to audiences within environments where guests move through multiple physical touchpoints during their stay.
Through the SBS and iBilik collaboration, advertising opportunities can extend across different stages of that journey, from arrival and lobby areas to lifts, guestrooms and dining environments.
The platform is relevant to advertisers across sectors including banking, insurance, automotive, FMCG, food and beverage, tourism, property, telecommunications, healthcare, education, retail, government and technology.
For brands and agencies, this creates another channel to complement existing digital, outdoor and physical marketing activities.
For SBS, it expands the range of advertising inventory that can be commercialised through the Group’s wider media and marketing capabilities.
Building a New Advertising Revenue Vertical
From a business perspective, the partnership represents more than the addition of another advertising format.
As iBilik Group’s Strategic Growth & Marketing Partner, SBS is positioned to develop the commercial potential of the hospitality media network through structured sales, marketing and advertiser acquisition.
Commenting on the partnership, Mr Wong Chun Mun, Managing Director and Chief Executive Officer of SBS Nexus Berhad, said:
“This partnership strengthens SBS Group’s strategy of building scalable, recurring and diversified advertising revenue streams by connecting brands with high-dwell-time audiences across Malaysia’s hospitality ecosystem.”
The partnership also provides SBS with the opportunity to develop a new multi-million-ringgit advertising revenue vertical, subject to advertiser adoption, inventory availability and commercial execution.
This reflects the commercial potential of the platform while maintaining a clear distinction between addressable opportunity and realised revenue.
Strengthening SBS Group’s Media Portfolio
The hospitality media partnership adds another commercial platform to Group’s growing portfolio of marketing and media capabilities.
By combining access to iBilik Group’s hospitality ecosystem with SBS’s commercialisation, marketing and business development capabilities, the Group can offer advertisers a broader range of physical and integrated touch points while developing additional avenues for revenue growth.
The collaboration also reflects SBS Group’s wider strategy of building business opportunities through complementary capabilities, strategic partnerships and scalable commercial platforms.
As the Group continues to expand its media portfolio, the partnership with iBilik Group represents a further step towards building scalable, recurring and diversified revenue opportunities across multiple media environments.
About SBS Nexus Berhad
SBS Nexus Berhad is an integrated business growth partner in Malaysia, bringing together capabilities across media, marketing, technology, events and business communities.
Through its ecosystem of complementary businesses and solutions, the Group supports organisations in strengthening market presence, customer engagement and long-term business growth.
