How to build your brand recognition?
Brand recognition and brand awareness are very similar, but also widely different. Brand awareness is when people know about your company’s existence, but brand…
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News & Articles
5 branding tips that help startups to survive
Startups have recently become a very popular idea among beginner entrepreneurs. There are over 300 million startups in the world, but only 20% remain…
Why companies still do pocket tissue marketing today?
It is not surprising when you walk through a train station, there are a few workers handing out tissue paper. Yes - free tissue…
Google’s 6 tips to improve ecommerce website’s SEO
Google Merchant Center is designed to be read by computers, which means data extracted more reliably than Googlebot crawling your website. However it doesn’t…
Where to start with paid online advertising?
Maybe you are experiencing this situation: I am utilizing every free marketing platform at my disposal, but I haven’t seen the increase I’d like!…
Avoid these Instagram bad caption ideas!
Instagram is a visual platform, but simply posting photos from time to time isn’t enough to hook the attention of your target audience and…
5 types of influencer campaigns that boost your business growth
Influencer marketing has seen massive popularity and growth in recent years. Millennials trust social proof and word-of-mouth rather than brand advertisements. In fact, 70%…
Caution! Avoid these marketing automation mistake
Marketers started to use automation in their marketing role these days. Whether automation is a new or standard practice in your organization, there are…
How to create mobile-friendly design for your website?
Currently there are almost 5 billion mobile internet users worldwide, which occupies more than half of the internet traffic. What does this mean? This…