Scale matters: Advertisers are opting for Instagram over Snapchat
Instagram is mimicking Snapchat, and Snapchat is feeling the pain.
Category: Insights
How Much Time Do People Spend on Social Media? [Infographic]
For many of us, social media is part of our daily routine. We check Facebook while waiting in line at the grocery store, watch…
FTC sets sights on Instagram influencers
In a new tactic from the Federal Trade Commission, it is now taking aim at social media celebrity influencers on Instagram per Business Insider.
What brands should consider when selecting an influencer
With the rapid growth in social media and content marketing, there is greater interest than ever among brands to embark on “influencer” campaigns. Recently,…
McDonald’s MY jumps on board SEA Games sponsorship opportunities
McDonald’s Malaysia has come on board as one of the sponsors of the 29th SEA Games and the 9th ASEAN Para Games (Kuala Lumpur…
Big Data Is Here, Get Used To It
I hate big data. Yes, you heard correct – big data is the new thing and marketers, including myself, hate to learn new things…
4 major groups of consumers heading your way by 2020
Mohamed Adam Wee Abdullah, group CMO and group chief customer experience officer at CIMB Group said that 2020 is going to get more fragmented…
5 Steps to Developing a Strong Social Media Strategy
With 2.8 billion active social media users, maintaining an active presence on these networks is becoming increasingly important in getting your business front of…
12 steps to becoming a Google AdWords Expert #Infographic
Credit to: http://www.42bis.nl/2016/03/infographic-in-12-stappen-word-jij-een-google-adwords-expert/
10 Examples of Successful Facebook Ads
Credit to: http://brandongaille.com/10-examples-of-successful-facebook-ads/