Mother, Baby & Kids Expo
Events & Exhibitions
As the region’s largest premier Mother, Baby & Kids event organiser, they draw parents and parents-to-be across the Klang Valley and Malacca to their exhibitions. However, the main challenge of most exhibitions is drawing crowds from far and wide. Targeting both potential exhibitors, parents and future parents, the A&P team from Mother, Baby & Kids needed an approach that could reach all of them.
- Encourage crowds from populated areas to visit events
- To promote to related businesses as prospective exhibitors
- Redirect busy parents who are always on-the-go
- Buntings & Banners installed along major roadways to redirect interested crowds to exhibitions