Venturing into property development in 2004, MCT Consortium has grown into an integrated property developer. During the early phase of the One City Project, MCT needed to start generating leads before its launch. With a high cost involved in conventional media advertising, MCT explored more targeted marketing efforts towards key areas such as Subang and Puchong.


  • Need to generate leads for pre-launch of the One City Project
  • Difficulty reaching specific areas such as Subang & Puchong
  • Establish awareness of monthly events


  • Mail drop Flyer Distribution helped reach dense housing areas within vicinity
  • Newspaper Insertion gathered potential higher income leads
  • Buntings & Banners installed along designated highways reached house-hunting buyers
  • SMS Marketing to remind and update interested parties
  • Tissue Pack Advertising helped brand retention for showroom visitors
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