Travel & Living
Diamond Coral was the world's first refined water machine that passed over 200 performance measurements and safety testing, and was awarded the NSF42 and 53 Gold Seal by the USA Water Quality Association (WQA). This product needed more awareness so Diamond explored more targeted marketing efforts to turn the followers of the Key Opinion Leaders into their potential customers.
- Needed to generate brand awareness
- To increase brand conversion and loyalty
- Influencer Marketing to drive the brand’s message to the larger market