Independent directors
Chairman
DATUK SERI H’NG BAK TEE
Introduction
Datuk Seri H’ng Bak Tee, a Malaysian male aged 66, is the Independent Non-Executive Chairman of our Group. He was appointed to our Board on 5 November 2024.
He obtained his Bachelor of Mathematics (Double Honours) in Computer Science and Combinatoric & Optimisation in 1983. He subsequently obtained his Master of Applied Science (Management Science) from the University of Waterloo, Canada in 1985. He has been an Affiliate Member of the Malaysian Institute of Chartered Secretaries & Administrators since 2005, a Fellow Member of the Institute of Approved Company Secretaries since 2012 as well as a Registered Financial Planner with the Malaysian Financial Planning Council since 2012.
He began his career with IBM World Trade Corporation in Kuala Lumpur in 1985 as an Information Systems Marketing Trainee where he was responsible for amongst others, conducting market research. In 1987, he was transferred to IBM World Trade Asia Corporation (the regional headquarters) in Hong Kong where he assumed the role of Technical Analyst. His responsibilities then included competitor analysis and business planning. He returned to Malaysia in 1989 and joined Leader Cable Industry Berhad as Deputy General Manager. He was subsequently promoted to the position of General Manager in 1992 where his responsibilities included managing all departments.
In 1995, he was transferred to and appointed as the group’s Executive Director of Leader Universal Holdings Berhad (holding company of Leader Cable Industry Berhad and Universal Cable (M) Berhad and a then listed company on Main Market of Bursa Securities). He rose through the ranks during his tenure, serving as Managing Director from 1998 to February 2004. Following that, he was appointed as the Executive Vice Chairman of Leader Universal Holdings Berhad until his departure in August 2004. In September 2004, he was appointed as the Chief Executive Officer/ Group Managing Director of GUH Holdings Berhad (listed on Main Market of Bursa Securities), a position he currently holds.
Datuk (Dr.) Hafsah binti Hashim
Introduction
Datuk (Dr.) Hafsah binti Hashim, a Malaysian female aged 68, is our Independent Non- Executive Director. She was appointed to our Board on 5 November 2024. She is the Chairperson of our Nominating Committee and a member of our Audit and Risk Management Committee as well as Remuneration Committee.
She obtained her Bachelor in Applied Science from the Universiti Sains Malaysia in 1982. She subsequently obtained her Master of Business Administration (“MBA”) from Aston University, UK in 1995. In 2015, she obtained her Honorary Doctorate in Management and Entrepreneurship from Universiti Tenaga Nasional. She was admitted as a Fellow of the Institute of Marketing Malaysia from 2016 until 2018.
Upon graduation in 1982, she joined Ministry of Primary Industries (now known as Ministry of Plantation Industries and Commodities), Malaysia as Assistant Secretary where she was primarily involved in overseeing the research institute of the palm oil industry in Malaysia. In 1987, she was transferred to the Ministry of Agriculture, Malaysia to hold the position of Assistant Secretary where she oversaw the strategic planning division of the agriculture sector and was involved in the formulation and implementation of the first National Agricultural Policy (NAP1). In 1993, she took a break to pursue her MBA.
After obtaining her MBA in 1995, she joined Ministry of International Trade and Industry (now known as MITI) as Assistant Director where she oversaw the strategic planning of the bilateral trade between Malaysia and the United States of America. She was also one of the contributors for the Second Industrial Master Plan (1996-2005).
In 1996, she was transferred to Small and Medium Industry Development Corporation (SMIDEC) (now known as SME Corporation Malaysia) as Director of Policy and Planning where she oversaw the formulation of policies and strategic plannings for SMEs in Malaysia, playing a key role in developing initiatives to support SME growth, competitiveness, and sustainability, and ensuring alignment with national economic goals. In 2004, she was promoted to the position of Chief Executive Officer where she oversaw the formulation of policies and programmes for SME development in Malaysia. Under her almost 14 years of leadership until her retirement in 2018, SME Corporation Malaysia formulated the globally renowned SME Masterplan, which charts the direction of SME development until 2020.
In 2018, she was appointed to the position of Independent Non-Executive Director for SIRIM Berhad, a position she held until 2023. From 2019 to 2021, she served as Independent Non-Executive Chairperson of Pharmaniaga Berhad (listed on Main Market of Bursa Securities). In 2019 and 2022, she was appointed as Independent Non- Executive Director of Zurich Takaful Malaysia Berhad and Zurich Life Insurance Malaysia Berhad respectively (both of which are subsidiaries of Zurich Insurance Group Ltd, a company listed on the SIX Swiss Exchange), positions she currently still holds. In 2023, she was appointed as Vice President of the Malaysia-Bosnia and Herzegovina Business Council, a position she currently holds.
Wong Maw Chuan
Introduction
Wong Maw Chuan, a Malaysian male aged 61, is our Independent Non-Executive Director. He was appointed to our Board on 5 November 2024. He is the Chairperson of our Remuneration Committee and a member of our Audit and Risk Management as well as Nominating Committee.
In 1987, he obtained his Diploma in Financial Accounting from Tunku Abdul Rahman University College. He subsequently obtained his ACCA professional qualification in 1991. He has been a Member of the MIA since 1992, a Fellow member of the ACCA since 1997 as well as a Certified Financial Planner with the Financial Planning Association of Malaysia since 2004.
In 1988, he started his career as an Audit Assistant in Roger, Yue, Tan & Associate. In 1994, he left Roger, Yue, Tan & Associate and joined KPMG Peat Marwick as an Audit Manager where he was involved in numerous audit assignments, due diligence and mergers and acquisitions exercises.
In 1997, he left KPMG Peat Marwick and joined Analabs Resources Berhad (“Analabs”) in 1998 as Chief Financial Officer where he was actively involved in the restructuring of the company as well as the listing of Analabs on the Second Board of Bursa Securities in 2000. Upon the listing of Analabs on the Second Board of Bursa Securities, he was appointed as the Executive Director of Analabs where he was in charge of the company’s corporate finance and business development. Analabs was subsequently transferred to the Main Board of Bursa Securities in 2002 and thereafter he resigned as the Executive Director of Analabs in the same year. Upon his resignation, he set up Niche & Milestones Sdn Bhd, where he provided corporate advisory and company secretarial services for private limited and public listed companies. In 2007, in order to re-position his business, he set up Niche & Milestones International Sdn Bhd and transferred the business of Niche & Milestones Sdn Bhd to this company. Niche & Milestones Sdn Bhd was subsequently struck off in 2012. He is currently still a director and shareholder of Niche & Milestones International Sdn Bhd.
In 2014, he set up Many Means Consulting Sdn Bhd to provide payroll and accounting outsourcing services. He is currently still a director and shareholder of this company.
He was previously the Independent Non-Executive Director of Signature International Berhad (listed on Main Market of Bursa Securities) from 2007 to 2021.
Jancy Oh Suan Tin
Introduction
Jancy Oh Suan Tin, a Malaysian female aged 52, is our Independent Non-Executive Director. She was appointed to our Board on 5 November 2024. She is the Chairperson of our Audit and Risk Management Committee and a member of our Nominating Committee and Remuneration Committee.
She graduated with a Bachelor in Accounting from the University of Malaya in 1997. She became a member of the MIA and qualified as a Chartered Accountant since 2000. She has also been a member of the Chartered Institute of Management Accountants and qualified as a Chartered Global Management Accountant since 2016.
Upon her graduation in 1997, she joined OYL Manufacturing Company Sdn Bhd as Costing Executive. In 1998, she was transferred to OYL Electronics Sdn Bhd as an Accounts Executive where she assisted in the accounting functions and preparation of financial statements. During her tenure, both OYL Manufacturing Sdn Bhd and OYL Electronics Sdn Bhd were part of the Hong Leong Company Berhad group of companies. She left in 2001 to join Du Pont Malaysia Sdn Bhd as Accountant. In 2003, she was promoted to Senior Accountant, where she supervised the preparation of financial statements and was involved in the financial analysis of the company. In 2005, she was further promoted to Regional Business Analyst where her responsibilities were to primarily analyse business processes to support strategic decision-making and enhance operational efficiency.
In 2006, she left Du Pont Malaysia Sdn Bhd to join Palm-Oleo Sdn Bhd as Cost Accountant where she was primarily responsible for managing and analysing financial records, including assets management and reporting. In 2008, she left Palm-Oleo Sdn Bhd and joined LTKM Berhad (listed on Main Market of Bursa Securities) as Group Accountant. She was promoted to the group’s Financial Controller in 2022, where she currently oversees financial management and reporting, as well as ensuring accurate financial records, strategic financial planning, and adherence to regulatory requirements.
In 2022, she was appointed as the Independent Non-Executive Director of Kein Hing International Berhad (listed on Main Market of Bursa Securities), a position she currently holds.
Managing Director & CEO
Wong Chun Mun
Introduction
Wong Chun Mun, a Malaysian male aged 50, is our Promoter, substantial shareholder, Managing Director/ Chief Executive Officer. He was appointed to our Board since incorporation on 10 September 2024. He is responsible for formulating and driving the strategic direction as well as growth of our Group.
He completed his SPM in Sekolah Menengah Katholik Bentong, Pahang in November 1993. After completing SPM, he joined SunLee Enterprise in the same month as a promoter, where he promoted leather products to consumers.
In 1995, he left SunLee Enterprise and moved to Singapore to join Sony Display Device (Singapore) Pte Ltd as a Production Assistant. He was then responsible for performing machine maintenance, compiling production data and ensuring all quality checks on machineries are done according to the necessary procedures.
Upon leaving Sony Display Device (Singapore) Pte Ltd in 1997, he relocated back to Malaysia and joined Yee Lee Trading Co Sdn Bhd as a Sales Personnel where he was responsible for the sale of grocery products. He left Yee Lee Trading Co Sdn Bhd and joined Hau Seng Lee Sdn Bhd in February 1999 as a Sales Executive for 8 months where he was responsible for the sale of used cars. He subsequently left Hau Seng Lee Sdn Bhd and joined Conplant Sdn Bhd in October 1999 as a Sales Executive where he was responsible for the sale of industrial machineries.
In September 2000, he left Conplant Sdn Bhd to set up a sole proprietorship by the name of CMW Industrial Supplies which was principally involved in the sales of water filtration machines. His main responsibility was to promote water filtration machines to consumers together with his spouse, Piah Yee Ling, who subsequently joined as a partner in October 2000. Arising thereto, CMW Industrial Supplies became a partnership.
In 2003, he and Piah Yee Ling ceased the operations of CMW Industrial Supplies and he joined Speed Business Services, a sole proprietorship set up by Piah Yee Ling as Sales Director, where he was in charge of all sales and marketing activities.
In 2009, Wong Chun Mun and Piah Yee Ling co-founded SBS Prints Sdn Bhd (now known as SBS Digital Holdings), refocusing their business operations to SBS Digital Holdings to support the expansion of the printing and flyer distribution business. After SBS Digital Holdings was founded, the business operations of Speed Business Services ceased. Since co-founding SBS Digital Holdings, he assumed the role of Director/ Chief Executive Officer, a role he presently holds.
Executive Director
Piah Yee Ling (Elaine)
Introduction
Piah Yee Ling, a Malaysian female aged 48, is our Promoter, substantial shareholder and Executive Director. She was appointed to our Board since incorporation on 10 September 2024. She is responsible for overseeing project operations and the implementation of our Group’s business strategies. She plays a key role in our Group’s client-facing functions, particularly in business development, client engagement, and commercial strategy. She works closely with our business development and sales teams to drive growth and client satisfaction.
In 1998, she obtained her Diploma in Hotel Operational Management in the Swiss Hotel Management School, Switzerland. Upon obtaining her diploma, she started her career with Lira Media Sdn Bhd as a Membership Ambassador, where she was responsible to promote the company’s hotel and golf club membership.
In 2000, she left Lira Media Sdn Bhd and joined CMW Industrial Supplies (principally involved in the sale of water filtration machines) as a partner. Her main responsibility was to promote water filtration machines to consumers together with Wong Chun Mun.
In 2003, she and Wong Chun Mun ceased the operations of CMW Industrial Supplies and she went on to set up a sole proprietorship by the name of Speed Business Services. She was in charge of managing the business operations of Speed Business Services which was involved in printing, designing and distribution of advertising flyers.
In 2009, Piah Yee Ling and Wong Chun Mun co-founded SBS Prints Sdn Bhd (now known as SBS Digital Holdings), refocusing their business operations to SBS Digital Holdings to support the expansion of the printing and flyer distribution business. After SBS Digital Holdings was founded, she ceased the business operations of Speed Business Services. Since co-founding SBS Digital Holdings, she assumed the role of Executive Director, a position she currently holds.
Executive Director & COO
Warren Cheng
Introduction
Warren Cheng, a Malaysian male aged 33, is our Promoter, substantial shareholder, Executive Director/ Chief Operating Officer. He was appointed to our Board on 5 November 2024. He is responsible for managing and overseeing the day-to-day operations of our Group. He is primarily responsible for our Group’s internal operations and execution, including day-to-day oversight of marketing, IT, human resource and administration, and event management departments. He ensures operational efficiency, resource planning and cross-functional coordination. He also directly supervises the Head of Digital, to oversee the IT operations and ensure the efficient functioning within and across other departments such as graphic design, video production and content creation.
He received his secondary education in Sekolah Menengah Kebangsaan Jalan Tasek, Ipoh from 2005 to 2009. In 2016, he obtained a certificate in digital marketing from Click Academy Asia Sdn Bhd.
Executive directors
Amplify Your Brand
SBS Nexus Berhad
Registration No. 202401038150 (1583997-D)
ADDRESS:
C-7, Jalan Dataran SD 1,
PJU 9, Bandar Sri Damansara,
52200 Kuala Lumpur.
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