Retail & Service
Revolutionising the concept of laundry, Laundry Bar is equipped with washing machines imported from the United States that provide complete washing, bleaching, and drying services. The main challenge for Laundry Bar was to generate more franchisee enquiries and interest, while growing a steady customer base at existing branches.
- Need to promote new franchise openings within surrounding areas
- Encourage frequent users of service to convert
- To generate increased franchise enquiries and interest
- Mail drop Flyer Distribution helped introduce opening branch and convenience of the service
- Newspaper Insertion reached gated apartment units to increase visitors
- Buntings & Banners installed along major roads to help introduce facilities and remind interested parties