Travel & Living
As a value-driven company with a passion for life at home, IKEA focuses on making home a better place. IKEA needed to reach multiple homes with thick catalogues every year. With logistic issues and a large quantity of deliveries, the challenge was to get the catalogues delivered on time and effectively in selected areas.
- To share their latest creations to regular customers annually
- To encourage customers to get in on the newest designs
- Large volume of catalogues creating logistic issues
- Display Systems at warehouse to facilitate and prepare for distribution
- Mail drop Catalogue Distribution to announce new products available and encourage intent to purchase