Fashion & Entertainment
Since 1958, the sole purpose of Hush Puppies is to provide comfortable shoes to weary feet. Hush Puppies needed to draw large crowds to warehouse sales to promote its brand, and to increase its sales. The challenge was to keep up the hype throughout the entire sales promotion within a reasonable budget.
- To promote warehouse sales events to fans and masses
- To create hype during sales events
- Need to redirect visitors from surrounding areas
- Newspaper Insertion to promote warehouse sales to higher income households
- Buntings & Banners installed along major roads to help redirect interested individuals on-the-go